Merc was established by Javid Alavi in 1967. It all started out as a market stall on Carnaby but quickly grew into a small shop on Ganton St and finished up at Carnaby Street.
Originally influenced by and tailored towards the mod culture, many of the garments that were available then are still sold today as part of the Heritage range. Merc has since adapted and grown to reach a wider clientele yet manages to retain a unique and distinctive identity.
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