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The Story of Escape Boutique & Mitchells Menswear

  Escape Boutique shoe interior escape boutique interior 2


It all started as a day dream whilst working as a lending manager in a high street bank, a dream of working for myself and selling things I really loved.  With no retail or buying experience but a strong 'now or never attitude' I left a perfectly good job to set up my own business and sell shoes! 

After a year of planning, finding the perfect shop and sourcing our brands, Escape opened in March 2004 in the North East coastal town of Whitley Bay, 10 miles east of Newcastle.  Very quickly we saw a huge gap for a ladies boutique that specialised in the 25-30+ market and a year later expanded, taking over the neighbouring shop to create the bigger Escape Boutique as it exists today began.

We’ve come a long way since then, now considered one of the leading independent boutiques in the north east we have grown an army of loyal followers who return season on season.  We specialise in smart casual daywear for women, a notoriously difficult area to master and a style the ‘high street’ has neglected in favour of fast fashion, frumpy or premium labels. 

We stock a wide range of clothes, shoes, accessories and jewellery and every piece we stock is designed to be loved and worn, we make sure your wardrobe pieces work for you whatever your lifestyle and can take you from day to night effortlessly.  Our experienced staff are on hand to offer style advice, talk through our ranges or put together your season’s wardrobe, renowned for our honesty you will never leave with something that doesn’t suit your style or flatter your shape.

Our brands are chosen for their interesting shapes and designs but always with value and practicality in mind and we genuinely love every piece. We love print and colour so the store is always interesting and fresh, with regular deliveries of new stock and a large selection of accessories and gifts it’s always a pleasurable experience. 

Our brands include Maison Scotch, Minimum, Soaked in Luxury, Nice Things, Indi & Cold, Fever London, Charli London, Fly London, J Shoes, Dr Martens, Rocket Dog, Birkenstock, Toni Pons, Tutti & Co, Orla Kiely, Owen Barry, Cinderela B, Ruby and Ed and many more.


Expansion into menswear and online - Mitchells Menswear

 mitchells interior 1 mitchells menswear interior 2 mitchells menswear interior 3



For years we’ve been asked to expand into menswear, so with 9 years successful trading under our belt and 2 small children now in school we figured it was time to do it! 

In March 2013 Mitchells Menswear opened 2 doors away from Escape Boutique making it a great his and hers destination.  The philosophy mirrors Escape Boutique, great smart casual daywear for the 25-30+ customer, clothing, shoes and accessories catering for all men’s wardrobe needs.  The same problems face men on the ‘high street’, too young, too old, too loud, our antidote, a cool and relaxed environment with product to match.

Housing a fantastic brand mix with trusted heritage names alongside up and coming brands give the store a fresh vibe.  Our staff are on hand to help, recommending pieces from a new shirt to a complete look and all with our trademark first class service.  Our brands include Farah Vintage, Farah 1920’s, Merc, Penguin, Scotch & Soda, Marshall Artist, Minimum, Fly London, Dr Martens, J Shoes, Czech & Speake and more.

We are committed to providing first class service both in store and online and our style advisors are on hand to answer any questions you may have on our collections in store Monday to Saturday in person or via telephone or via email where we aim to respond within 24 hours. 

So for now, the story continues, we do hope you like shopping with us.