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Diadora
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Founded in 1948 as an Artisan's laboratory for making mountain boots they quickly established themsleves as the best boots on the market. In the 1960's a shift in production towards the world of sports occurred. Diadora distinguished itself for the high quality and cutting-edge characteristics of its products. With the explosion of professional sport in the 1970's Diadora where the first company to associate sports icons with the brand. The "lifestyle" market was born. In the '00's the Heritage line is born, destined to become a real clothing phenomenon and the first true experimentation of blending sportswear and fashion. |
